Yona Beach Club Phuket

The Brief
Create a bold, flexible identity for the launch of YONA, a floating beach club designed to stand out both in print and in a high-energy, experiential setting.

The Approach
The design is built around structure and movement. Angular forms cut through atmospheric imagery, creating a sense of direction and flow that mirrors the experience itself.

Rather than relying on decoration, the identity uses contrast, composition, and scale to create impact. Colour is used sparingly but deliberately, allowing different versions to shift tone while keeping the system intact.

The Outcome
A striking, adaptable identity that works across posters, print, and event materials.

The result feels confident and contemporary, balancing energy with control, and capturing the atmosphere of a high-end beach club launch without overcomplicating the design.