About

Creative Director focused on brand-led design in commercial environments.

Background in fashion and packaging, with a focus on balance, detail and overall feel, not just layout or surface.

International experience across the UK and Shenzhen, leading teams and building brands in fast-paced commercial environments.

Currently leading design and marketing for a multi-location travel business, driving a more editorial, brand-led approach in a traditionally price-driven space.

Strongest when setting direction, raising standards and bringing everything together into something more considered and effective.


Available for senior roles and selected freelance work.