W Hotel

The Brief
Create a bold, contemporary email design for W Ibiza that reflects the brand’s energy while showcasing the hotel’s key experiences. The layout needed to feel premium but still work within a commercial, conversion-led format.

The Approach
The design leans into strong imagery and confident typography to capture the brand's tone. Content is structured to balance impact with clarity, using clear sections to highlight rooms, dining and experiences without overcrowding the layout.

Rather than overcomplicating the design, the focus was on pacing and hierarchy. Large image-led moments are offset with tighter informational blocks, allowing the content to breathe while still guiding the user through the offer.

The Outcome
A high-impact email that feels aligned with the W brand while remaining clear and easy to navigate. The design translates across devices, maintaining a strong visual presence without sacrificing usability.

The result is a more considered approach to travel email design, balancing brand expression with commercial intent.