Tat Noodle VI

The Brief
Create a visual identity for an Asian noodle restaurant that feels simple, distinctive and easy to recognise.

The Approach
Kept things direct.

Built around a minimal noodle bowl and chopsticks as a clear, ownable mark.

Typography carries subtle detail, using negative space within the lettering to reference noodle strands.

The identity was designed to work cleanly across signage, packaging and brand touchpoints.

The Outcome
A simple, recognisable identity that works both as a mark and a wider brand system.

Clean, confident and easy to apply, while giving the brand a distinct point of difference in a crowded category.