Pricious Cosmetics

The Brief
Create a visual identity for a cosmetics brand that feels considered, modern and fashion-led.
Move away from typical beauty cues and create something more direct across brand and product.

The Approach
Focused the identity around fashion rather than traditional cosmetics.
Built as a system, not just a visual style.

Typography, layout and art direction were used to create a more editorial feel across packaging, brand and campaign.

The Outcome
A more distinctive identity that works consistently across brand, packaging and campaigns.

Cleaner, more considered, and positioned closer to fashion than typical cosmetics.