Pirates

The Brief
Create a character-led concept that could extend across a range of products.
The focus was on building something bold, recognisable and suited to repeated use.

The Approach
Developed a core character supported by pattern work and colour variations.
Focused on creating assets that could be reused across different products without needing redesign.

Kept everything simple and graphic so it holds up across print, textiles and smaller items.

The Outcome
A character-led range that translates across multiple products.
The patterns and assets allow the range to expand while staying consistent.

Built to work across everyday items, not just as a standalone illustration.