Nordic Walking Activewear VI

The Brief
Create a visual identity that could sit alongside high fashion brands, not typical outdoor wear.

The Approach
Stripped it right back.
Focused on simplicity, proportion and restraint rather than over-design.

The aim was to shift perception.
From functional outdoor gear to something more considered and fashion-led.

The Outcome
A more refined identity that felt closer to high fashion than outdoor.

The client bought into it quickly and rolled it out across the range.