Mini Mate by Lofter
Illustration
THE CLIENT
Lofter Design - Shenzhen, China.
THE PROJECT
This is the type of project that gets the 'Mark Murphy Creative team salivating. The brief required a group of adorable animal characters with a touch of quirkiness and edginess. The project also involved brand creation and our creative process resulted in the Mini Mates. The Mini Mates was a lifestyle brand targeting 8 to 24-year-olds. That was perfect for our team with our years of experience in fashion, merchandising, and product sourcing.
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