Mark Murphy Creative Mark Murphy Creative Energy + Creativity = Innovation
Mark Murphy Creative Mark Murphy Creative Energy + Creativity = Innovation
  • Intro Longhirst Rebrand Jackdaw Portfolio
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Longhirst Club

Branding and VI

The Brief
Longhirst was evolving, but the brand hadn’t kept up.
Too decorative, too traditional, and not reflective of the actual experience.

The Approach
Simplified the identity and focused it around the elements that held up.

Removed unnecessary elements, centred the identity on the jackdaw, and built a tighter, controlled system.

Decisions were based on longevity and feel, not trends.

The Outcome
A more assured direction that works across signage, digital, and merchandise.

Calm, considered, and aligned with the experience.

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