Fogliani

The Brief
Create a visual identity that balances heritage with a more contemporary, fashion-led direction.

The brand needed to respect its history while feeling relevant to a modern audience.

The Approach
Focused on refinement rather than reinvention.

Took cues from the brand’s heritage and simplified the visual language to bring more clarity and consistency.

Typography and layout were used to introduce a more modern, editorial feel, while retaining a sense of tradition.

The identity was developed as a system, allowing it to flex across packaging, brand and communication.

The Outcome
A more refined identity that feels both rooted and contemporary.

Clearer, more consistent and easier to apply, while strengthening the brand’s position in a more design-conscious space.