Dawson & Sanderson

The Brief
Reposition the Dawson & Sanderson brand within a traditionally price-driven travel market.

Move away from purely offer-led communication and introduce a more considered, brand-led approach across design and marketing.

The Approach
Shifted the focus from volume-led offers to more editorial, curated content.

Introduced a cleaner visual language, using stronger imagery, typography and layout.

Created a more premium feel across campaigns and digital channels.

Evolved the brand through consistent application across email, web and marketing, rather than a full redesign.

The Outcome
A more cohesive and confident brand presence across marketing and digital channels.

Improved clarity and consistency, while introducing a more editorial tone within a commercially driven environment.

Helped shift the brand toward a more premium, design-conscious position within a highly competitive market.