Cowboys

The Brief
Create a character-led concept that could extend across a range of products. The focus was on building something bold, recognisable and suited to repeated use.

The Approach
Developed a core pirate character supported by pattern work and colour variations.

Kept the forms simple and graphic so they hold up across print, textiles and smaller formats.

Built the system to allow assets to be reused and adapted without redesign, maintaining consistency while expanding the range.

The Outcome
A flexible character-led range that translates across multiple products.

Clear, repeatable assets allow the range to grow while staying consistent, working both as standalone graphics and as part of a wider system.