Big Mouth Roars

Brand Identity & Character Design

The Brief
Develop a bold, character-led identity as part of a wider brand direction, creating something distinctive and memorable.

The Approach
Focused on simple, expressive forms with a strong sense of personality.

Built the characters to be flexible and instantly recognisable, working across different formats and uses.

Kept the style direct and graphic, avoiding unnecessary detail to maintain clarity at any scale.

The Outcome
A distinctive character system that adds personality and recognisability to the brand.

Applied across digital content and brand communications, helping create a more engaging and recognisable presence.

Simple, versatile and easy to use, with a strong visual impact.