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Branding and VI

Rydm, New York, USA

Rydm approached our team in late 2019 to develop the brand of their music app. The brief was to present them with a modern look complemented by a highly stylised logo mark which in time would also be able to easily identifiable when used without the name of the app.

The final design we presented features a heavily adapted san serif font and the use of negative space. The result is a fresh funky design that dances to the beat of the Rydm brand and app.