New Zealand Wine Estates

THE CLIENT
New Zealand Wine Estates, Singapore.

THE PROJECT
New Zealand Wine Estates were developing a new brand of New Zealand-sourced wine targeted at young, health-conscious South East Asian consumers aged between 25 to 34 years old. In Western markets, new wine brands are seeing much success catering to young and trendy Generation Y consumers who want to stand out.

These consumers are health-conscious, taste and trend seekers looking to limit the amount of sugar and even alcohol in their diet. They prefer products with added functional benefits, such as probiotics for better digestion and immunity.

To remain competitive, and attain first mover advantage in South East Asia, New Zealand Wine Estates’ business strategy is to launch its brand in Singapore, Thailand, and the Philippines within 6 months.

The client, additionally wanted to highlight the provenance of the product being grown and produced in New Zealand.

The DesignRush editors have also selected and featured this project as one of their best packaging designs of 2024. You can view the article here https://www.designrush.com/best-designs/packaging