New Zealand Wine Estates

The Brief
Launch a new wine brand aimed at younger, health-conscious consumers in South East Asia, while still feeling credible and premium.

The Approach
Focused on clarity and restraint.
The category leans heavily on heritage and tradition.
Needed to feel more modern and relevant to a younger audience.
Simplified the visual language and moved away from classic wine cues.

The Outcome
A more contemporary brand that stood apart from traditional wine packaging.
Balanced premium cues with a cleaner, more accessible feel.

Featured by DesignRush as one of the best packaging designs of 2024.